“I'm so obsessed I almost can't believe it!!!”
You're treating yourself to a night out downtown...
...you sit down at your favorite spot, and something catches your eye - the person next to you is wearing your product. You realize all their friends are, too.
You compliment them and a friendly and exciting conversation takes place. You wonder, how did they find your product? The branding photo you just posted online was enough to have one person send it in the group chat and boom - 4 orders so they could all match.
You suddenly understand the impact of appealing, creative visual marketing.
Where documentary-style photos meet creative concepts
My Mom is an artist and maker. For the last 15 years, she's been working out of her studio garage. For many of those years, I worked alongside her, helping her with her business and attending art shows to sell her handmade products. She now wholesales in 80 stores and creates custom leather paintings for the Silver Dollar Bar in Jackson Hole, WY. But being an artist and selling your work isn't easy - nothing is. You already work 24/7, and now you need to market? Where do you begin?
I graduated with a degree in journalism, but just because I've moved on doesn't mean I'm not using my degree (not to brag, but this entire website is handwritten, not an ounce of AI...) After working as a morning news director for a year, I switched back to helping my Mom - by starting a career in small business marketing. Turns out my storytelling and copywriting skills have other uses. I used my new knowledge to show artists free marketing resources, what to avoid, and how to make sense of it all. Now, I take product and branding photos for their artists and get to assist them visually.
Lifestyle branding isn't just about staging - it involves creating a world around your product that potential buyers want to dive into. It's connecting with your community, being realistic yet inviting. Let's show them who you are, what you make, and how they become a part of your world.
What draws folks in the most is images they relate to, visuals that make them feel something, or creativity that inspires them. Your product or brand doesn't have to be black and white. It's time to think outside of the box, and I have a never-ending list of engaging, cinematic ideas that will take your business to the next level.
